Experience

Deep, practical knowledge of how fire protection systems are designed, manufactured, evaluated and applied — built across product evaluation, testing, operations, manufacturing, distribution and international leadership.

Comfortable navigating the gap between technical requirements, regulatory standards and commercial pressure, which rarely align as cleanly as a spec sheet suggests.

Skilled in reviewing evidence, interpreting historical product information and assessing technical failures, then communicating findings clearly to audiences with widely varying technical literacy.

Grounded in working from evidence rather than assumption — a discipline that holds up well outside formal investigations too.

Extensive experience building distributor and manufacturer relationships across Asia-Pacific, the Americas, Europe, the Middle East and Africa. Strong at reading different commercial environments and earning trust locally, rather than assuming it transfers from one market to the next.

Able to translate strong technical capability into a message the market actually understands — closing the gap between what something is and what it means to a buyer, regulator or partner.

Experienced across market development, trade engagement and strategic communication projects.

Practical experience helping manufacturers and inventors move ideas from concept toward commercial reality.

Strong at assessing feasibility honestly — recognising that technical merit alone rarely determines whether something succeeds in the market.

Full professional history, career chronology and additional professional background available on LinkedIn.